Paid media
Campaign, spend, delivery, creative, audience, and reported conversion signals.
Examples: Google Ads · Meta AdsIntegrations
Connect the sources the decision actually needs.
Bring performance and business data into one operating context, then use it across supported AI clients, reports, files, and recurring delivery.
CONNECTED OPERATING CONTEXT
Paid mediaAnalyticsOrganicBusiness
Cartoracontext · evidence · operationsAI clientsReportsFilesDelivery
Connected source groups
Assemble the evidence around the operation.
The goal is not a connector count. It is a complete, usable data path for a specific performance job.
Analytics & measurement
On-site behavior, events, acquisition paths, tags, and measurement context.
Examples: Google Analytics 4 · Google Tag ManagerOrganic & social
Search visibility, query, page, content, and organic social performance.
Examples: Search Console · Meta and Instagram organicLifecycle
Engagement and audience behavior that adds post-acquisition context.
Example: CleverTapBusiness
Revenue, orders, leads, targets, plans, products, and verified outcomes.
Your approved business dataExact sources, fields, permissions, and refresh behavior depend on the operation and your environment.
Where the work happens
Use the preferred interface. Keep the operation in Cartora.
Permissions, context, evidence, reusable logic, schedules, and history stay with the operation.
Inspect, run, review, and manage.
Ask through Claude or ChatGPT.
Create reports and working files.
Schedule accepted work and send it onward.
Connection model
Access stays scoped to the work and the people.
Grant
Connect the required source.
Scope
Set who and what may use it.
Contextualize
Apply definitions, mappings, and targets.
Record
Retain evidence, limits, and history.
Source health
A missing dependency stays visible.
An operation continues only where healthy sources still support a truthful result.
CurrentCompleted within the expected freshness window.
PartialThe usable result carries its missing dependency.
FailedNo unsupported completion is claimed.
RecoveredRecovery is recorded without erasing history.
Review your sources
Bring the operation. Map the data it needs.
See Cartora and discuss whether your required data path supports a focused trial.
Book a discovery call